Custom exhibit designer, Gilbert, shares trade show tips for small businesses: Choosing the Right Event Conducting your research is a key element to success when it comes to selecting a trade show to attend. You should begin by making a list of local, regional, and national shows that you feel align with your and your company's goals. Once you've identified the right … [Read more...] about Trade Show Tips for Small Businesses
trade show tips
How to Use Interactive Technologies to Drive Traffic to Your Trade Show Booth
Gilbert, a custom exhibit company, shares how interactive technologies can become your ally during a trade show. During a trade show, every company is vying for the attention of attendees– there are marketing tactics and gimmicks, bright colors, bold statements, and friendly employees. Trade shows are valuable opportunities to grow brand awareness, meet new prospective … [Read more...] about How to Use Interactive Technologies to Drive Traffic to Your Trade Show Booth
Benefits of Live Streaming at Trade Shows
Exhibiting at a trade show is a great way to enhance relationships with existing customers and connect with new prospects. Everyone who attends has the opportunity to get to know your company on a deeper level. However, not everyone you want to reach will be at the event. So how do you reach them? Your custom trade show booth design is created to show off your brand's best … [Read more...] about Benefits of Live Streaming at Trade Shows
Ways to be Persistent with Leads without Driving Them Away
Custom trade show exhibit company, Gilbert, explains how to be appropriately persistent with leads. There's a fine line between being persistent and being intrusive. Sales reps who need to be more aggressive with certain leads can use the following strategies to capture their attention without turning them off: Make phone calls and emails complement one another— Ensure … [Read more...] about Ways to be Persistent with Leads without Driving Them Away