Euro Attractions Show (EAS) 2015, which takes place from 6 to 8 October in Gothenburg, Sweden, will feature a comprehensive educational programme with high-calibre learning opportunities. Presentations from global attractions leaders will include Leadership Breakfast speaker and member of the world famous rock band ABBA Bjorn Ulveaus who will give his unique perspective on how to blend entertainment, IP brands, and attractions. Euro Attractions Show 2015 will offer five days of educational programming for attractions operators, managers, and executives in the dynamic European marketplace. EAS 2015 is premier event for the global attractions industry in the European region and will draw more than 10,000 attractions industry professionals from 100 countries to the Svenska Massan Exhibition Center 6-8 October, with the conference program beginning on 4 October.