The 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace, attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem, and will take place April 16-18, 2018, at the Wynn Las Vegas.
With an ever-changing marketplace, growing number of advertising channels, and continuously evolving consumer needs, it is becoming more difficult to catch up. That is why this year’s Summit theme is “One Step Ahead.”
The conference includes an impressive list of distinguished leaders from their respective industries, including:
Andrew Appel — President and CEO, IRI
Stuart Aitken — Group Vice President, Kroger, and CEO, 84.51°
Jeremy Gutsche — Author and CEO, Trend Hunter
F. Paul Hetterich — Executive Vice President and President, Constellation Brands Beer Division
Eric Reynolds — Chief Marketing Officer, Clorox
Jennifer Saenz — Chief Marketing Officer, Frito-Lay North America
Stan Sthanunathan — Executive Vice President, Consumer and Market Insights, Unilever
Kevin Turner — Vice Chairman and Senior Advisor, Albertsons
These thought leaders will explore critical topics, such as:
Leveraging comprehensive data assets for consumer-centric marketing
Discovering the latest opportunities in e-commerce
Developing 21st century media planning, activation and campaign measurement strategies
Utilizing essential new approaches to retailer/manufacturer collaboration
Using predictive analytics and artificial intelligence to stay ahead
The three-day conference includes training sessions, hands-on demonstrations and countless networking opportunities. Each attendee will leave with the insights they need to transform their marketing strategy and power growth within their business.